Original 1st printing 24 x 36" 1970/71 promotional poster created for The American Cancer Society, "Happy People Don't Smoke Cigarettes".
Art by the one and only Peter Max, medium flat index stock poster is in excellent (B+) condition; just a light amount of handling wear, a tiny thin stress bend or two hiding within the image area, a few minor edge creases and a couple of tiny corner tip bends, otherwise fine.
Very bright/pretty 1970 Peter Max poster with a timeless and important message.