Original 1st printing 24 x 36" 1970/71 promotional poster created for The American Cancer Society, "Life Is So Beautiful- Stay Alive- Don't Smoke Cigarettes".
Art by the one and only Peter Max, medium flat index stock poster is in excellent (B+) condition; just a light amount of handling (a stray pinch ding or two), a few minor edge creases, a touch of fading in the upper right margin/edge and a series of light roll creases/thin bends traversing the center of the image area, otherwise fine.
Very bright/pretty 1970 Peter Max poster with a timeless and important message.